Finally, a practical guide to create a STAND OUT brand and gain the recognition and bank balance you deserve.For thirty years, Haydee Antezana has researched and worked with successful, powerful personal brands.Her Packaged For Success® program has impacted 30,000 professionals and entrepreneurs, helping to transform their careers and business success. In these pages, you will find powerful tools to achieve business and financial goals more quickly than you thought possible.Through inspiring stories and practical examples you’ll discover:■ How to create a personal brand action plan.■ Strategies powerful brands use to enhance credibility and trust.■ How to add brand distinction to avoid extinction.■ Simple steps to help you obtain a unique advantage.■ Proven ways to network to increase your net worth.■ How to create a five-star online presence to gain visibility.■ Ways to dress to influence how you want to be addressed.■ How to take a leap of success to experience the fulfilment you deserve.